Mobile Number
Adwords Success...
Or Your Money Back
Adwords & PPC Specialists
Mobile Number
Adwords Success...
Or Your Money Back
blog header arrow
blog header image

How To Advertise Your Business On Google Part 2: How Does It Work?

  • Ray Junior
  • May 6, 2018
  • Ray Junior
  • May 6, 2018


Most business owners that are new to Google Adwords have heard that you pay for each click (SEE: How Much Does It Cost?). But what you may not "You could be paying less to sit in first place (more leads) than your competitor is paying to sit in second place!"be aware of is that this is not a simple system where Google sets a price for a click and then you decide if you want to pay that price or not.

Each time someone types something into Google, Google hosts an auction and every business that’s interested in the words they type in will enter a bid. It’s very much like eBay, in that you’ll set a maximum threshold and then wait to see who wins when the auction ends. The great news is that you don’t have to wait long to find out, as each auction happens in an instant.

But there’s something else important to know: Google is measuring something that’s far more important to them than just how much you’re willing to pay, and if you get this second factor right you could be paying less to sit in first place (more leads) than your competitor is paying to sit in second place!

You read that right, it could cost you less to be higher on the page, and I explain that in this short video.

Got Adwords Questions or need help with Google Adwords?

Call me right now and I’ll be happy to help, ask for me personally:



Here’s some links to quickly jump to any part of the series you’re most interested in:



Take a quick look at this whiteboard video, we’re giving away a few of these completely free (worth over $900 each). Here’s why you need this:

  • It makes people sit on your website much longer than they planned which makes Google love you
  • The longer people are willing to sit on your site, the better your SEO and the lower your Adwords cost per click
  • People love to share whiteboards on social media, that’s FREE advertising for you
  • There’s a chance it’ll go viral, which could get your business national attention if it happens
  • It makes your website look even more professional and well put together
  • It’s FREE – so why not?

Use the form on this page or call us right now to reserve yours – once they’re gone , they’re gone forever

Get My FREE Video Whiteboard


I’d really appreciate if you’d like and share this!
Free 2D Animated Whiteboard

We'd love to create and give you a 30 second, 2d animated whiteboard for your website.

It’s yours for the asking...

  • facebook
  • twitter
  • youtube
  • instagram
  • pinterest
  • google

Ray is a native Floridian and one of the few pioneers of digital marketing still standing.

Ray’s been marketing businesses, products and services over the web for more than 2 decades and has an innate sense of exactly how to generate leads and/or sell product over the web.

Ray also specializes in fixing sales funnels for small businesses and trains business owners how to get their employees closing more sales.

He’s a certified Google Adwords Professional and specializes in helping small business owners on a limited budget get more leads out of Adwords than they ever thought possible.

Ray is also the host of the Ray Junior Show on 102.5fm in Orlando, Florida.

Ray Recommends

FANTASTIC Adwords Training

Dave Ramsey’s
“Entre Leadership”
Find it on

Recent Posts

How To Advertise Your Business On Google Part 1: Introduction And Basics

Google Adwords is a business owner’s dream come true: you literally press a button to start your ads and your phone starts ringing the same day (assuming your account is set up correctly).

If you need your ad dollars produce leads IMMEDIATELY, then Google Adwords is what you’re looking for.

  • May 7, 2018
  • Ray Junior

How To Advertise Your Business On Google Part 2: How Does It Work?

Want the top spot in Google? Google Adwords will put you there instantly.. for a price. But Google wants something more precious than just your money.

In this video I show you how it’s possible to be higher on the page, but pay less than others below you.

  • May 6, 2018
  • Ray Junior
Quick Tips Email