How To Advertise Your Business On Google Part 1: Introduction And Basics
Google Adwords is a business owner’s dream come true: you literally press a button to start your ads and your phone starts ringing the same day (assuming your account is set up correctly). This is not an exaggeration or a sales ploy, it’"Google Adwords is the most powerful advertising tool on planet earth, bar none"s the truth of how the system works.
You set the budget. You decide when ads do and do not run. You stop and start it as you see fit. You dictate all the terms of your ad to Google and they fit it on to the main page of their site. And the great news is that no matter how deep your competitors’ pockets, there’s always room to compete within a budget that’s comfortable for you.
Stated simply: Google Adwords is the most powerful advertising tool on planet earth, bar none.
So if you’re tired of throwing away good money after bad with marketing schemes and programs that never seem to work, and you’re ready for something that will finally and consistently make your phone ring, then you’re looking for Google Adwords.
This short, easy to digest series covers the basic and most common questions every business owner usually asks us, so you should find several answers here quite helpful, especially if you’re new to Adwords.
Got Adwords Questions or need help with Google Adwords?
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Here’s some links to quickly jump to any part of the series you’re most interested in:
- Part 1: Introduction & Important Basics
- Part 2: How Does It Work?
- Part 3: How Much Does It Cost?
- Part 4: What’s The Commitment?
- Part 5: What’s The Down Side?
PART 1: Introduction & Basics
In this first video I cover some important concepts you may have never heard from an ad person before. For instance, are you making decisions based on the 2 to 1 rule? Business owners with years of experience who have developed marketing savvy will all tell you that the only advertising you should consider is marketing that provides a 2 to 1 rate of return.
In other words: for every $1 you put in, you should get a BARE MINIMUM of $2 back.
Google Adwords, when set up correctly invariably produces a 2 to 1 return, with many of our clients seeing 3x to 5x the base rate they put in.
So the next time some ad person comes knocking at your door, ask them what their proven track record is for their rate of return. If they can’t show you that at least 60% of their clients are getting a 2 to 1 ratio, move on. DO NOT invest money in that ad media.
But that’s not the only thing you need to know and the rest of these need to know items are in the video above.
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